✉️Founder Note

I’m not going to say something like, “Our goal is to build an enormous IP empire”—because that’s not it. There’s a deeper issue in the Web3 space that many people silently recognize, but few are willing to talk about: Projects aren’t as vibrant or fun as they used to be. I’m talking about the days when we minted NFTs for the art, for the passion behind them, and for the love of collecting. Maybe we’ll never fully go back to those days, and I understand that. But with this project, built with excitement and passion, we wanted to create something that could act as a little charm of luck for Web3.

The idea behind Lucky Charms came from a simple thought: "Web3 needs lucky charms." That’s how it all started. I’m not superstitious, and I probably believe in luck as much as anyone else. But we’ve put so much effort into the art of this project because we wanted to create a cute, lovable collection that people can genuinely enjoy. The art is designed around a pair of characters, and our hope is to bring them to life even more in the future.

Happy and Cherry—they’re really a reflection of us, of you. You’ll look at them and turn to your friend or partner and say, “Isn’t this just us?” and laugh. That’s one of our biggest goals—bringing that sense of joy and connection to life—and we’re pouring our passion into making that happen.

We’ve dreamed big, and there’s so much we want to achieve. But for now, we need to take our first step. I’ve been documenting every step we take, and if we can make Lucky Charms a project that people love and that becomes a success, I plan to share those notes with everyone someday. We’ve built this project on solid foundations, and we’ve made sure it’s designed to grow and evolve. Our hope is that people will embrace Lucky Charms as a symbol of luck within the Web3 space, something that brings a bit of good fortune to everyone.

If you’ve read this far, you probably need a Lucky Charm. Thank you for taking the time to read, and I appreciate you being here.